Anybody looking for a fashion statement that takes the wearer to new heights should definitely check out this contemporary fashion brand that has a uniquely different take on designer clothes and fashion.
Based in London, the brand’s concept surpasses local boundaries and reaches the world’s far ends both through their online presence and extraordinary designer concept collections inspired by global themes such as space and science.
Introducing, MERCURY DASHA
MERCURY DASHA is a fashion brand with distinctive collections that explore future inspired themes that feature urban design aesthetic and bold prints.
“I created MERCURY DASHA because I was inspired by the idea of a future in which we deal with large themes of progress and destruction and the possibility of many disparate ideas combining such as science, tech, spirituality, and the natural world. I have always believed that fashion is an art form through which we can explore important ideas, and my mission is to use each collection to explore these kinds of concepts – to think about the idea of what the future might be and play with that idea.” – MERCURY DASHA Designer and Founder Rita Sheth.
The London designer has combined a variety of references in her designs with elements of technology, nature, space, science, and spirituality. Her collection stretches the creativity of design and explores fashion as an art.
Sustainability, Diversity, and Digital with MERCURY DASHA
The online fashion brand is committed to raising awareness by taking on a slow fashion approach. By only releasing small conceptual collections twice a year MERCURY DASHA online aims to reduce waste and excess inventory.
“MERCURY DASHA is a slow fashion, made in London, brand, presenting small collections only twice a year both to slow down and put the creativity back into fashion with a respect for the craft and also encourage more mindful consumption through not only making physical fashion more sustainable but also by offering digital fashion.” – MERCURY DASHA Founder, Rita Sheth
The brand is also inclusive as it promotes diversity and body positivity and they have provided a digital alternative on how consumers can purchase designer fashion collections through their online platform and digital fashion /NFT offering.
Mercury Dasha Brand Encourages Self-Expression as an Art Form
“MERCURY DASHA is about self-expression and our aesthetic of thought-provoking bold and sensual clothes encourages fashion lovers to fully own their self-expression and define their own identity.” – MERCURY DASHA fashion brand Designer and Owner Rita Sheth
This online contemporary fashion brand has ensured that they will be at the forefront of the movement where the future of fashion is based on sustainability, inclusivity, and creativity in expressing one’s style.
MERCURY DASHA is more than ready to promote a different take on fashion that is the solution to a more sustainable yet creative way of welcoming the changes and trends that the future has in store.