Fashion designer Tracy Reese teams with Naturalizer to benefit entrepreneurs

A Detroit native who’s spent more than two decades making her name in the fashion industry is collaborating with a national retailer on a collection with a philanthropic element.

Tracy Reese and her Hope for Flowers collection will be featured by clothing and accessories retailers Naturalizer and Anthropologie. The collection features nine styles of shoes, including flat sandals, sport sandals, kitten heels and espadrilles in a variety of colors and patterns. Items in the limited, single-run collection range in price from $110-$148 and are available on Naturalizer’s and Anthropologie’s websites and in select Anthropologie stores .

The collection, according to Reese, is designed to convey the optimism, color and prints that have become synonymous with her offerings.

“I’m excited to collaborate with Naturalizer on this collection,” said Reese, a previous Crain’s Notable Women in Design honoree who launched Hope for Flowers in 2018. “Naturalizer is a company that’s also committed to responsible design and production. … The whole collection is meant to be joyful, feminine and also really comfortable.”

Reese and Naturalizer have worked together before. The 58-year-old designer starred in the brand’s “Today We Will” campaign and they partnered with the College of Creative Studies in Detroit on a shoe design program that will award scholarships to three students. Reese, whose designs have been worn by former First Lady Michelle Obama, sits on CCS’s Fashion Design Advisory board. The winning design will be featured in a Hope for Flowers nationwide marketing campaign.

The Naturalizer collaboration will also benefit the Nest Artisan Guild’s Makers United program, which provides free resources and access to small, artisanal businesses across the U.S. A portion of sales from the Hope for Flowers collection will benefit Nest through Naturalizer directly via an undisclosed, one-time donation from the company. A donation option for customers is also available at checkout. Reese, who serves on the Nest board of trustees, helped bring the Makers United program to Detroit in 2020.

Naturalizer Vice President of Design Angelique Joseph commended Reese, who left Detroit to enroll in the Parsons School of Design in New York in 1982 and previously served as head of the women’s division for Perry Ellis, for her efforts inside the fashion industry.

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