Anthropologie launches denim recycling program

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Dive Quick:

  • Anthropologie released Monday its very first denim circularity system, an initiative to mitigate denim waste in landfills, according to a firm press release shared with Retail Dive.
  • The effort is in partnership with Cotton Incorporated’s Blue Denims Go Inexperienced, an initiative the business described as getting at “the forefront of denim recycling.”
  • Consumers are invited to deliver in made use of denim to any of the brand’s 200+ Anthropologie destinations to be recycled into insulation materials.

Dive Perception:

Anthropologie has joined a escalating group of retailers who are utilizing systems to decrease textile squander brought on by the vogue industry.

Previously this calendar year, Anthropologie declared its A Greater Superior system, which details the brand’s journey to come to be much more environmentally sustainable and socially mindful, the release explained.

“At Anthropologie we are fully commited to making a more sustainable future and getting aware of our environmental effect on the world across our business functions,” Elizabeth Preis, Anthropologie’s chief marketing officer claimed in the launch. “We are regularly ideating new and inventive approaches to implement sustainability endeavours across all sides of our brand’s ecosystem by repurposing reclaimed objects into imaginative shows in our suppliers, employing upcycled elements in our one particular-of-a-sort home windows, and reworking day-to-day elements into unique and stunning packaging.”

From July 25 by Aug. 7, customers are invited to recycle their denim at Anthropologie merchants for $20 off a new, full-value jean order of $100 or additional.

The business explained buyers are invited to recycle any sort of denim apparel merchandise inclusive of denims, jackets, shirts, skirts and extra, as extended as it is created of 90% cotton or higher. The model will be accepting denim fall-offs through Aug. 31.  

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