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Why Affiliate Marketing Keeps Hanging Around

One of the fascinating aspects of the digital age is how it has allowed us to take a peek behind the curtain of our favorite companies to learn more about their corporate giving and footprint in nature than ever before.  Prior to the internet, if you were interested in learning more about the products and services a company offered, their public profile or community engagement –  good luck, because there was precious little information available about them, and what was offered by their PR department was often a response to some negative publicity.  Now, they eagerly invite us to take a look at their sustainability methods, social programs, and even their stock prices.  Many invite you to freely participate in their affiliate marketing programs.  Some people scoff at affiliate programs, but when you look at the number of global enterprises who still participate, you know there’s something to it.

Some companies, like L’Oréal not only proudly display information about their charitable work and corporate responsibility, they offer a unique way for you to take advantage of discounts you can apply to your next purchase of one of their products, and that’s by offering a l’oreal coupon from Groupon.  Millions of people search Groupon daily and have the app on their digital devices, so they can quickly snag the best deals of the day.  Now, you can search for a money saving coupon from Groupon for L’Oréal and save money on their products.  That means their rich, creamy shampoos, their Sublime Mousse hair color, and other botanically enriched conditioners and moisturizers can be yours for less.

If you think about it, in terms of return on the dollar, a Groupon can offer as much gain in the short term as buying a share of stock.  As important as it is to use products because they work well for you, it doesn’t hurt to get a little something back in the way of a monetary perk, be it a few pennies from an affiliate link or a coupon that saves as much as $2 off the purchase of a product.  With millions of products sold daily, you can see for yourself that L’Oréal puts its corporate good where its heart is, and that’s in the hands of consumers like you.